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Our Process

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Step 1

Design Initiation

Comprehensive design conceptualization considering the client’s vision and competitive landscape.

  • Client-Centric Focus: Tailored designs that specifically cater to the individual needs and preferences of the client.
  • Market Analysis: Research on prevailing trends, competitors’ designs, and market preferences to ensure the design stands out.

Mood boards to represent property ambiance and brand’s design directives.

Mood Boards Creation:

  • Theme Selection: Deciding on overarching themes that resonate with the brand and space.
  • Color Palette: Choosing a harmonious set of colors that will set the mood and ambiance of the space.
  • Texture and Material Choices: Incorporating various textures and materials to bring depth to the design.
  • Local history and regional influence:
    • Historical Significance: Understanding and highlighting any historical elements of the property or location.
    • Cultural Elements: Infusing the design with local art, motifs, and traditions to give a sense of place.
  • Target audience:
    • Demographics: Catering to specific age groups, occupations, or interests.
    • Psychographics: Understanding the lifestyle, values, and preferences of the intended users.
  • Space constraints:
    • Functionality: Ensuring the design is practical for its intended use, even within limited spaces.
    • Flow: Maintaining a seamless flow in the design irrespective of space limitations.
  • Architectural features:
    • Highlighting Strengths: Emphasizing unique or standout architectural elements.
    • Mitigating Weaknesses: Designing around or modifying less appealing architectural aspects.
  • Owner’s preferences:
    • Personal Tastes: Incorporating elements or motifs that resonate with the owner.
    • Vision Alignment: Ensuring the final design aligns with the owner’s vision for the property.

Outcome: A well-rounded design plan that considers essential aspects to produce a cohesive final design.

  • Holistic Design: A design that seamlessly integrates all the chosen elements.
  • Flexibility: A design that can be modified or adapted based on feedback or changing needs.

Step 2

Blueprint Evolution

Turning the design concept into conceptual layouts based on the client’s vision and floor plans.

  • From Vision to Reality: Converting abstract ideas into tangible designs.
  • Layout Drafting: Using specialized software or manual sketches to create initial drafts.
  • Design Boards Showcasing Options:
    • Furniture Choices: Potential furniture pieces that suit the aesthetic, ranging from seating to tables and storage.
    • Finish Varieties: Different options for finishes such as matte, glossy, textured, etc., for various surfaces.
    • Decor Possibilities: Choices of decorative items, artwork, and other accessories to enhance the space.
  • Elevations of Block Renderings:
    • Spatial Representation: Visualizing how various design elements will occupy and define the space.
    • Height Proportions: Ensuring that each element, from furniture to fixtures, complements the room’s vertical dimensions.
  • Consistency Check: Making sure the development remains faithful to the original mood board’s essence.
  • Feedback Incorporation: Reflecting on client or stakeholder feedback and ensuring alignment with the mood board’s direction.

Outcome: All design elements are thoroughly integrated into the final product.

  • Cohesiveness: Ensuring all chosen elements, colors, and design choices seamlessly blend.
  • Function Meets Aesthetic: While aesthetics are paramount, ensuring the design also meets the functional needs of the space.
Modern Industrial Interior.jpg
3d Rendering Nice Contemporary Style Black Kitchen.jpg

Step 3

Strategic Layout Design

Use of space-planning methodologies to produce detailed plans.

  • Methodology Adoption: Utilizing the latest planning techniques and tools to ensure accuracy and efficiency.
  • Feedback Integration: Incorporating changes and suggestions from the design development phase to refine the plan.
  • Elevations and Floor Plans:
    • Public Areas:
      • Lobby Design: Ensuring welcoming entrance spaces with the right flow and seating.
      • Common Areas: Designing spaces such as lounges, dining areas, and recreational zones.
    • Guestroom Areas:
      • Room Layouts: Strategizing on optimal placements for beds, furniture, and amenities.
      • Amenities Distribution: Planning out the layout for en-suite bathrooms, closets, minibars, etc.
  • Details of Key Components:
    • Custom Furniture Units:
      • Functional Designs: Creating furniture that serves its purpose while fitting seamlessly into the space.
      • Aesthetic Choices: Selecting designs, colors, and materials that complement the overall design theme.
  • Ensuring alignment of architectural CDs (Construction Documents) with proposed interior design elements.

    • Design Coherence: Making sure the interior designs match and enhance the architectural features and plans.
    • Challenge Mitigation: Addressing any discrepancies between architectural plans and interior design aspirations to ensure harmony.

Outcome: Accurate representation and implementation of design elements.

  • Visualization: Allowing stakeholders to visualize the finished space, ensuring there are no surprises post-construction.
  • Optimization: Ensuring the best utilization of space, resulting in both functionality and aesthetic appeal.


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Step 4

Virtual Design Visualization

Creation of 3D models after the approval of the design concept and space planning.

  • Client Confirmation: Ensuring that the design aligns with client expectations before proceeding.
  • Modifications: Making any adjustments based on feedback from the previous phases to refine the 3D model.
  • Design Aspect Visualizations:
    • Finishes: Providing realistic textures to surfaces such as walls, floors, and furniture.
    • Furniture Design:
      • Dimension Accuracy: Making sure the size and proportions of the furniture are true to the actual specifications.
      • Detail Representation: Showcasing intricate details, such as upholstery patterns or wood grain.
    • Accessories Placement:
      • Decor Items: Accurately representing the placement and look of vases, artworks, rugs, etc.
      • Ambient Features: Including elements like lighting fixtures, window treatments, and their effects on the space.
  • Realistic Visualization:
    • In-depth Preview: Giving the client a close-to-reality view of how the completed design will look.
    • Feedback Opportunities: Allowing the client to provide input or request changes based on the 3D model.
  • Decision Assistance: Assisting stakeholders in making informed decisions about material choices, color schemes, and other design elements.

Outcome: Precise representation of all design elements for client clarity.

  • Client Understanding: Ensuring that the client fully grasps the design direction and final appearance.
  • Enhanced Communication: Serving as a visual tool that can be referenced in discussions or presentations.
Modern Industrial Interior.jpg
3d Rendering Nice Contemporary Style Black Kitchen.jpg

Step 5

Prototype Space Creation

A physical space to test the design and ensure it functions well and looks as expected.

  • Validation: Confirming that the designs on paper and 3D renderings translate well into real-life applications.
  • Feedback Loop: Providing a tangible platform for stakeholders to give immediate feedback.
  • Multiple Options:
    • Design Variations: Trying out alternative designs to determine which works best in an actual space.
    • Material Testing: Using different materials to ascertain their practicality and aesthetic appeal.
  • Real Environment Evaluation:
    • Functionality: Checking if the space serves its intended purpose effectively.
    • Comfort Assessment: Ensuring that furniture and layout choices are comfortable for the users.
    • On-Site Installation:
      • Direct Assessment: Having the model room on the property for easy access and evaluation.
      • Integration Check: Seeing how the design interacts with its immediate surroundings.
    • Off-Site Installation:
      • Flexibility: Used when on-site construction schedules are tight or space is unavailable.
      • Collaborative Review: Enabling stakeholders who might be off-site to evaluate the model room.

Team Involvement:

  • Designer Review: Allows designers to see their vision come to life and adjust if necessary.
  • Brand Assessment: Ensuring the design aligns with the brand’s ethos and guidelines.
  • Ownership Feedback: Giving property owners a chance to review and provide insights.

Outcome: Ensuring the design is thoroughly vetted and tested.

  • Quality Assurance: Confirming that the design not only looks good but is also of high quality and practicality.
  • Stakeholder Confidence: Building trust with stakeholders by letting them see and experience the design firsthand.

Step 6


The dedicated Procurement Agent as the bridge between manufacturers, vendors, and the client.

  • Single Point of Contact: Ensuring streamlined communication and clarity.
  • Efficiency: Reducing potential for errors or miscommunications by having a dedicated liaison.
  • Regular Updates:
    • Weekly ETAs (Estimated Time of Arrivals): Keeping the client informed about expected delivery timelines.
    • Adjustment Notifications: Informing the client if there are any changes to the schedule or potential delays.
  • Coordination:
    • With the Contractor: Ensuring that the procured items fit well with the construction or renovation schedules.
    • Vendor Interactions: Handling orders, ensuring quality, and addressing any concerns or issues that arise.
  • Open Channels: Making sure the client can easily reach out with questions or concerns.
  • Transparency: Providing clarity on costs, timelines, and potential challenges, ensuring no surprises.

Outcome: Efficient management of all procurement aspects.

  • Timely Deliveries: Making sure items arrive when needed, aligning with construction or fit-out schedules.
  • Project Completion: Ensuring that the final outcome is not only aesthetically pleasing but also accomplished within the expected time frame and budget.
Modern Industrial Interior.jpg
3d Rendering Nice Contemporary Style Black Kitchen.jpg

Step 7

Manufacturing and Quality Assurance

Leveraging a team of skilled technicians knowledgeable in commercial industry manufacturing standards.

  • Team Proficiency: Ensuring technicians have specialized training and experience in manufacturing processes.
  • Continual Training: Keeping the team updated with the latest best practices and technologies in manufacturing.
  • White Body Inspection:
    • Measurements: Confirming the dimensions match design specifications.
    • Materials: Evaluating the quality and suitability of materials used.
    • Construction: Ensuring the build is sturdy, functional, and aligned with design expectations.
  • Finishes Inspection:
    • Laminates: Checking the texture, color, and application consistency.
    • Color Codes: Confirming the correct hue, saturation, and brightness.
    • Hardware: Evaluating the quality, functionality, and aesthetics of fixtures and fittings.
  • Mass Production Inspection:
    • Volume Checks: Monitoring the manufacturing line for any inconsistencies during high-volume production.
    • Quality Assurance: Making sure each product meets the set standards, even during large-scale manufacturing.
    • Guideline Adherence: Ensuring products are packed as per set guidelines.
      • Safety: Using packaging that protects products from potential damages during transit.
      • Information: Labeling boxes with essential details like product type, handling instructions, and more.
    • Transit Safeguarding: Taking measures to ensure products are delivered in perfect condition.

Team Involvement:

  • Designer Review: Allows designers to see their vision come to life and adjust if necessary.
  • Brand Assessment: Ensuring the design aligns with the brand’s ethos and guidelines.
  • Ownership Feedback: Giving property owners a chance to review and provide insights.

Outcome: Commitment to high-quality products.

  • Industry Standards: Consistently meeting or exceeding set industry standards for quality and safety.
  • Client Satisfaction: Delivering products that match client expectations in both form and function.

Step 8

Logistics & Distribution

Employing a dedicated team to handle both local and international shipments.

  • Integration Strategy: Seamlessly combining various stages of the delivery process for efficient handling.
  • Geographical Coordination: Balancing between local and overseas delivery logistics to avoid delays or complications.
  • Volume Discounts: Utilizing the advantage of high-volume capabilities to secure better pricing.
  • Client Savings: Translating procurement efficiencies into cost savings for the client.
  • Optimal Routes: Identifying and utilizing the most cost-effective and speedy transportation routes.
  • Door-to-Door Service: Offering comprehensive solutions that bring products directly to the client’s location.
  • Tracking Systems: Implementing tracking solutions to keep the client informed about the product’s journey and estimated arrival.
  • Handling & Care: Ensuring that all items are handled with care to prevent damages during transit.
  • Exceptional Service: Ensuring that the logistics team provides top-notch service throughout the delivery process.
  • Timely Delivery: Emphasizing the importance of punctuality and aiming to always meet delivery deadlines.


  • Streamlined Process: Simplifying the delivery process for the client, making it hassle-free and efficient.
  • Cost-Effectiveness: Reducing delivery costs, resulting in savings for the client.
  • Satisfaction: Ensuring that the client’s needs and expectations are met or exceeded.
Modern Industrial Interior.jpg
3d Rendering Nice Contemporary Style Black Kitchen.jpg

Step 9

Client Care & Engagement

  • Beyond Initial Purchase: The commitment doesn’t end with a transaction. It’s an ongoing relationship that’s valued.
  • Quality Assurance: Standing firmly behind the quality of products and services offered.
  • 7 Days a Week: Ensuring clients can reach out any day of the week for assistance.
  • Multiple Channels: Offering various means of communication like phone, email, and chat.
  • Prompt Responses: Minimizing wait times and addressing client concerns efficiently.
    • Product Knowledge: Ensuring the support team is well-versed with all products to provide accurate assistance.
    • Soft Skills: Training in communication, empathy, and patience to handle client interactions gracefully.
  • Continued Engagement: Regular check-ins and feedback collection to understand how products are performing and if there are any concerns.
  • Loyalty Programs: Offering benefits for repeated business or referrals, ensuring clients feel valued.
  • Community Building: Engaging with clients through newsletters, events, or online forums to build a community around the brand.


  • Client Satisfaction: Aiming for each client to feel heard, valued, and satisfied with the support they receive.
  • Brand Loyalty: Building trust over time, leading to repeat business and positive word-of-mouth referrals.
  • Continuous Improvement: Using feedback to refine products and services for better client experiences in the future.