Our Process

Step 1

Design Initiation

Approach

Comprehensive design conceptualization considering the client’s vision and competitive landscape.

Client-Centric Focus: Tailored designs that specifically cater to the individual needs and preferences of the client.
Market Analysis: Research on prevailing trends, competitors’ designs, and market preferences to ensure the design stands out.

Tools Used

Mood boards to represent property ambiance and brand’s design directives.

Mood Boards Creation:

Theme Selection: Deciding on overarching themes that resonate with the brand and space.
Color Palette: Choosing a harmonious set of colors that will set the mood and ambiance of the space.
Texture and Material Choices: Incorporating various textures and materials to bring depth to the design.

Factors Considered

Local history and regional influence:
- Historical Significance: Understanding and highlighting any historical elements of the property or location.
- Cultural Elements: Infusing the design with local art, motifs, and traditions to give a sense of place.
Target audience:
- Demographics: Catering to specific age groups, occupations, or interests.
- Psychographics: Understanding the lifestyle, values, and preferences of the intended users.
Space constraints:
- Functionality: Ensuring the design is practical for its intended use, even within limited spaces.
- Flow: Maintaining a seamless flow in the design irrespective of space limitations.
Architectural features:
- Highlighting Strengths: Emphasizing unique or standout architectural elements.
- Mitigating Weaknesses: Designing around or modifying less appealing architectural aspects.
Owner’s preferences:
- Personal Tastes: Incorporating elements or motifs that resonate with the owner.
- Vision Alignment: Ensuring the final design aligns with the owner’s vision for the property.

Outcome: A well-rounded design plan that considers essential aspects to produce a cohesive final design.

Holistic Design: A design that seamlessly integrates all the chosen elements.
Flexibility: A design that can be modified or adapted based on feedback or changing needs.

Step 2

Blueprint Evolution

Transformation

Turning the design concept into conceptual layouts based on the client’s vision and floor plans.

From Vision to Reality: Converting abstract ideas into tangible designs.
Layout Drafting: Using specialized software or manual sketches to create initial drafts.

Details Produced

Design Boards Showcasing Options:
- Furniture Choices: Potential furniture pieces that suit the aesthetic, ranging from seating to tables and storage.
- Finish Varieties: Different options for finishes such as matte, glossy, textured, etc., for various surfaces.
- Decor Possibilities: Choices of decorative items, artwork, and other accessories to enhance the space.
Elevations of Block Renderings:
- Spatial Representation: Visualizing how various design elements will occupy and define the space.
- Height Proportions: Ensuring that each element, from furniture to fixtures, complements the room’s vertical dimensions.

Reference Point

Consistency Check: Making sure the development remains faithful to the original mood board’s essence.
Feedback Incorporation: Reflecting on client or stakeholder feedback and ensuring alignment with the mood board’s direction.

Outcome: All design elements are thoroughly integrated into the final product.

Cohesiveness: Ensuring all chosen elements, colors, and design choices seamlessly blend.
Function Meets Aesthetic: While aesthetics are paramount, ensuring the design also meets the functional needs of the space.

Step 3

Strategic Layout Design

Post-Design Development

Use of space-planning methodologies to produce detailed plans.

Methodology Adoption: Utilizing the latest planning techniques and tools to ensure accuracy and efficiency.
Feedback Integration: Incorporating changes and suggestions from the design development phase to refine the plan.

Plans Include

Elevations and Floor Plans:
- Public Areas:
  - Lobby Design: Ensuring welcoming entrance spaces with the right flow and seating.
  - Common Areas: Designing spaces such as lounges, dining areas, and recreational zones.
- Guestroom Areas:
  - Room Layouts: Strategizing on optimal placements for beds, furniture, and amenities.
  - Amenities Distribution: Planning out the layout for en-suite bathrooms, closets, minibars, etc.
Details of Key Components:
- Custom Furniture Units:
  - Functional Designs: Creating furniture that serves its purpose while fitting seamlessly into the space.
  - Aesthetic Choices: Selecting designs, colors, and materials that complement the overall design theme.

Alignment

Ensuring alignment of architectural CDs (Construction Documents) with proposed interior design elements.
- Design Coherence: Making sure the interior designs match and enhance the architectural features and plans.
- Challenge Mitigation: Addressing any discrepancies between architectural plans and interior design aspirations to ensure harmony.

Outcome: Accurate representation and implementation of design elements.

Visualization: Allowing stakeholders to visualize the finished space, ensuring there are no surprises post-construction.
Optimization: Ensuring the best utilization of space, resulting in both functionality and aesthetic appeal.

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Step 4

Virtual Design Visualization

Post-Approval Stage

Creation of 3D models after the approval of the design concept and space planning.

Client Confirmation: Ensuring that the design aligns with client expectations before proceeding.
Modifications: Making any adjustments based on feedback from the previous phases to refine the 3D model.

3D Rendering Inclusions

Design Aspect Visualizations:
- Finishes: Providing realistic textures to surfaces such as walls, floors, and furniture.
- Furniture Design:
  - Dimension Accuracy: Making sure the size and proportions of the furniture are true to the actual specifications.
  - Detail Representation: Showcasing intricate details, such as upholstery patterns or wood grain.
- Accessories Placement:
  - Decor Items: Accurately representing the placement and look of vases, artworks, rugs, etc.
  - Ambient Features: Including elements like lighting fixtures, window treatments, and their effects on the space.

Benefits for the Client

Realistic Visualization:
- In-depth Preview: Giving the client a close-to-reality view of how the completed design will look.
- Feedback Opportunities: Allowing the client to provide input or request changes based on the 3D model.
Decision Assistance: Assisting stakeholders in making informed decisions about material choices, color schemes, and other design elements.

Outcome: Precise representation of all design elements for client clarity.

Client Understanding: Ensuring that the client fully grasps the design direction and final appearance.
Enhanced Communication: Serving as a visual tool that can be referenced in discussions or presentations.

Step 5

Prototype Space Creation

Real-Life Testing

A physical space to test the design and ensure it functions well and looks as expected.

Validation: Confirming that the designs on paper and 3D renderings translate well into real-life applications.
Feedback Loop: Providing a tangible platform for stakeholders to give immediate feedback.

Prototyping

Multiple Options:
- Design Variations: Trying out alternative designs to determine which works best in an actual space.
- Material Testing: Using different materials to ascertain their practicality and aesthetic appeal.
Real Environment Evaluation:
- Functionality: Checking if the space serves its intended purpose effectively.
- Comfort Assessment: Ensuring that furniture and layout choices are comfortable for the users.

Location

- On-Site Installation:
  - Direct Assessment: Having the model room on the property for easy access and evaluation.
  - Integration Check: Seeing how the design interacts with its immediate surroundings.
- Off-Site Installation:
  - Flexibility: Used when on-site construction schedules are tight or space is unavailable.
  - Collaborative Review: Enabling stakeholders who might be off-site to evaluate the model room.

Review Opportunities

Team Involvement:

Designer Review: Allows designers to see their vision come to life and adjust if necessary.
Brand Assessment: Ensuring the design aligns with the brand’s ethos and guidelines.
Ownership Feedback: Giving property owners a chance to review and provide insights.

Outcome: Ensuring the design is thoroughly vetted and tested.

Quality Assurance: Confirming that the design not only looks good but is also of high quality and practicality.
Stakeholder Confidence: Building trust with stakeholders by letting them see and experience the design firsthand.

Step 6

Procurement

Liaison Role

The dedicated Procurement Agent as the bridge between manufacturers, vendors, and the client.

Single Point of Contact: Ensuring streamlined communication and clarity.
Efficiency: Reducing potential for errors or miscommunications by having a dedicated liaison.

Tasks of the Procurement Agent

Regular Updates:
- Weekly ETAs (Estimated Time of Arrivals): Keeping the client informed about expected delivery timelines.
- Adjustment Notifications: Informing the client if there are any changes to the schedule or potential delays.
Coordination:
- With the Contractor: Ensuring that the procured items fit well with the construction or renovation schedules.
- Vendor Interactions: Handling orders, ensuring quality, and addressing any concerns or issues that arise.

Communication

Open Channels: Making sure the client can easily reach out with questions or concerns.
Transparency: Providing clarity on costs, timelines, and potential challenges, ensuring no surprises.

Outcome: Efficient management of all procurement aspects.

Timely Deliveries: Making sure items arrive when needed, aligning with construction or fit-out schedules.
Project Completion: Ensuring that the final outcome is not only aesthetically pleasing but also accomplished within the expected time frame and budget.

Step 7

Manufacturing and Quality Assurance

Dedicated Expertise

Leveraging a team of skilled technicians knowledgeable in commercial industry manufacturing standards.

Team Proficiency: Ensuring technicians have specialized training and experience in manufacturing processes.
Continual Training: Keeping the team updated with the latest best practices and technologies in manufacturing.

Quality Control Process

White Body Inspection:
- Measurements: Confirming the dimensions match design specifications.
- Materials: Evaluating the quality and suitability of materials used.
- Construction: Ensuring the build is sturdy, functional, and aligned with design expectations.
Finishes Inspection:
- Laminates: Checking the texture, color, and application consistency.
- Color Codes: Confirming the correct hue, saturation, and brightness.
- Hardware: Evaluating the quality, functionality, and aesthetics of fixtures and fittings.
Mass Production Inspection:
- Volume Checks: Monitoring the manufacturing line for any inconsistencies during high-volume production.
- Quality Assurance: Making sure each product meets the set standards, even during large-scale manufacturing.

Packaging & Labeling

- Guideline Adherence: Ensuring products are packed as per set guidelines.
  - Safety: Using packaging that protects products from potential damages during transit.
  - Information: Labeling boxes with essential details like product type, handling instructions, and more.
- Transit Safeguarding: Taking measures to ensure products are delivered in perfect condition.

Review Opportunities

Team Involvement:

Designer Review: Allows designers to see their vision come to life and adjust if necessary.
Brand Assessment: Ensuring the design aligns with the brand’s ethos and guidelines.
Ownership Feedback: Giving property owners a chance to review and provide insights.

Outcome: Commitment to high-quality products.

Industry Standards: Consistently meeting or exceeding set industry standards for quality and safety.
Client Satisfaction: Delivering products that match client expectations in both form and function.

Step 8

Logistics & Distribution

Logistics Management

Employing a dedicated team to handle both local and international shipments.

Integration Strategy: Seamlessly combining various stages of the delivery process for efficient handling.
Geographical Coordination: Balancing between local and overseas delivery logistics to avoid delays or complications.

Cost Management:

Volume Discounts: Utilizing the advantage of high-volume capabilities to secure better pricing.
Client Savings: Translating procurement efficiencies into cost savings for the client.
Optimal Routes: Identifying and utilizing the most cost-effective and speedy transportation routes.

Delivery Process

Door-to-Door Service: Offering comprehensive solutions that bring products directly to the client’s location.
Tracking Systems: Implementing tracking solutions to keep the client informed about the product’s journey and estimated arrival.
Handling & Care: Ensuring that all items are handled with care to prevent damages during transit.

Team Commitment:

Exceptional Service: Ensuring that the logistics team provides top-notch service throughout the delivery process.
Timely Delivery: Emphasizing the importance of punctuality and aiming to always meet delivery deadlines.

Outcome:

Streamlined Process: Simplifying the delivery process for the client, making it hassle-free and efficient.
Cost-Effectiveness: Reducing delivery costs, resulting in savings for the client.
Satisfaction: Ensuring that the client’s needs and expectations are met or exceeded.

Step 9

Client Care & Engagement

Dedication to Clients

Beyond Initial Purchase: The commitment doesn’t end with a transaction. It’s an ongoing relationship that’s valued.
Quality Assurance: Standing firmly behind the quality of products and services offered.

Support Availability

7 Days a Week: Ensuring clients can reach out any day of the week for assistance.
Multiple Channels: Offering various means of communication like phone, email, and chat.
Prompt Responses: Minimizing wait times and addressing client concerns efficiently.

Team Training

- Product Knowledge: Ensuring the support team is well-versed with all products to provide accurate assistance.
- Soft Skills: Training in communication, empathy, and patience to handle client interactions gracefully.

Long-Term Relationship Focus

Continued Engagement: Regular check-ins and feedback collection to understand how products are performing and if there are any concerns.
Loyalty Programs: Offering benefits for repeated business or referrals, ensuring clients feel valued.
Community Building: Engaging with clients through newsletters, events, or online forums to build a community around the brand.