Choice Hotels' flagship brand Comfort Inn & Suites has revitalized its entire portfolio with the 'Rise & Shine' design package. Discover the key casework, lighting, and guestroom specifications required to pass Choice Hotels submittal review.
The 'Rise & Shine' Prototype Vision
The 'Rise & Shine' package by Choice Hotels was created to give Comfort Inn & Suites a modern, refreshing identity characterized by warm wood finishes, fresh morning-sunlight color palettes, and streamlined guestroom furnishings that appeal to both business and leisure road warriors.
For owners converting an independent hotel or renovating an existing Choice property, executing Rise & Shine accurately is key to qualifying for Choice Hotels fee incentives and brand support programs.
Signature Brand Package Elements
Key requirements of the Rise & Shine package include:
- Signature Accent Wall & Headboard: Architectural wallcovering panels featuring warm woodgrain accents and soft ambient LED halo illumination above the bed.
- Ergonomic Workspace: Sleek desk with integrated power station, coupled with a high-performance commercial task chair.
- Breakfast Station & Banquette Seating: Durable commercial quartz breakfast service islands with custom sneeze guards, hot buffet inserts, and wipeable vinyl dining banquettes.
- Modern Bathroom Lighting: Brushed nickel or matte black vanity bars and backlit mirrors complementing clean white porcelain tile surrounds.
Choice Hotels Submittal Portal Guidance
Choice Hotels utilizes its brand review portal to examine all proposed finishes, fabrics, and equipment. Hospitality IDS formats all submittal documents to match Choice's exact submission templates, ensuring quick review turnarounds and early sign-offs.
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